english Essays - Advertising, Marketing, Communication Design

The Power of Advertisement For the past couple of decades, advertisement has had a big impact in society, warping people?s minds, and brain washing them to buy the products that are advertised. Some advertisement companies go as far as promoting sexual conduct and behaviors in their ads just to attract people to come and by their products. In the passage The Language of Advertisement, Author Charles A. O?Neil talks about the negative and subliminal messages that major corporations put on their ads. Charles O?Neil also talks about ads targeting particular groups of people. Charles O?Neil quotes ?Advertisements no matter how carefully engineered cannot succeed unless they capture our attention? (116). What Charles O?Neil is saying, is that in order for advertisement companies to attract the people to their products, they would use images that usually would depict sexual language or intimacy between a man and a woman. Although sex is what sells the most in advertisements today, major corporations can use just about anything to attract consumers, as long as their advertisements consist of ads that causes consumers to actually picture themselves in the ad, or if they can make the ad tempting enough. In The Language of Advertising passage, Charles O?Neil displays a Captain Morgan spiced rum ad. When you look at the Captain Morgan ad the first thing you notice is one guy dancing with three females in a club, and right beside them is Captain Morgan with the spiced rum...